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Absolutely Natural

Our Promise

Absolutely Natural works to support sea turtle rehabilitation, rescue and awareness. Why sea turtles? These beautiful, gentle creatures need our help. The ecosystems that support sea turtles and other ocean-based creatures are being continually damaged by chemicals, litter and fishing efforts to name a few. We make regular donations towards efforts to rehabilitate rescued sea turtles and educate the public on how they can help make a difference.


The Turtles Need Our Help

We are fortunate enough to live, work and play in Brevard County Florida, one of the worlds most important nesting grounds for sea turtles. From the first of May through the early fall, sea turtles climb the beach to the dunes where they build nests to lay their hundreds of eggs.

The hatchlings emerge (usually in the summer) and frantically head toward the water. It is an amazing phenomenon to watch and my kids and I saw it right before our eyes about 20 years ago on one warm summer night at our beach. I have been a huge fan and supporter of sea turtles ever since. As you may be aware, these majestic creatures are struggling to survive and thrive.

Recently we partnered with the Brevard Zoo and becoming patrons supporting their important work as they build their sea turtle rehab program. In addition, with the start of our newest Absolutely Natural spa line, we have dedicated space on each label to help raise awareness of sea turtles. These bottles are distributed worldwide to resorts fronting the Pacific Ocean, Atlantic Ocean, Mediterranean Sea, the Caribbean Sea and the Gulf of Mexico.

Of course, our products are reef-friendly and the recent scientific study of our sunblocks proves that our sunscreens biodegrade in as little as 14 days. Incredible when you consider chemical sunscreens can take months and months to biodegrade and are thought to be one of the main causes of our precious coral reefs dying off at an alarming rate.

We invite you to join us in supporting these magnificent turtles. To learn how you can help make a difference in sea turtle survival, visit: